{"id":3965,"date":"2025-02-20T23:33:28","date_gmt":"2025-02-20T23:33:28","guid":{"rendered":"https:\/\/gazeta.anunturi24.co.uk\/?p=3965"},"modified":"2025-02-25T05:12:15","modified_gmt":"2025-02-25T05:12:15","slug":"altex-romania-preia-brico-depot-in-cadrul-unei-tranzactii-strategice-de-70-milioane-de-euro","status":"publish","type":"post","link":"https:\/\/gazeta.anunturi24.co.uk\/index.php\/2025\/02\/20\/altex-romania-preia-brico-depot-in-cadrul-unei-tranzactii-strategice-de-70-milioane-de-euro\/","title":{"rendered":"Altex Rom\u00e2nia preia Brico D\u00e9p\u00f4t \u00een cadrul unei tranzac\u021bii strategice de 70 milioane de euro"},"content":{"rendered":"\t\t
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Altex Rom\u00e2nia, liderul pie\u021bei de retail din Rom\u00e2nia, a finalizat achizi\u021bia re\u021belei de magazine Brico D\u00e9p\u00f4t din Rom\u00e2nia, \u00een valoare de 70 de milioane de euro, \u00eentr-o mi\u0219care strategic\u0103 care va marca o nou\u0103 etap\u0103 \u00een evolu\u021bia companiei. Achizi\u021bia cuprinde 31 de unit\u0103\u021bi din 24 de ora\u0219e, inclusiv opera\u021biunile de distribu\u021bie \u0219i sediul central din Bucure\u0219ti, consolid\u00e2nd astfel prezen\u021ba Altex \u00een segmentul de retail dedicat \u00eembun\u0103t\u0103\u021birii locuin\u021belor.<\/p>

Re\u021belele Brico D\u00e9p\u00f4t se retrag din Rom\u00e2nia<\/strong><\/p>

Grupul britanic Kingfisher plc, proprietarul Brico D\u00e9p\u00f4t, a decis s\u0103 \u00ee\u0219i retrag\u0103 afacerea din Rom\u00e2nia, v\u00e2nz\u00e2nd \u00eentreaga re\u021bea Altex Rom\u00e2nia. Aceasta face parte dintr-o decizie mai larg\u0103 a Kingfisher de a se concentra pe pie\u021bele care ofer\u0103 un poten\u021bial mai mare de rentabilitate. Aceast\u0103 schimbare nu reprezint\u0103 doar o schimbare de proprietar, ci \u0219i o oportunitate de extindere \u0219i adaptare pentru Altex, care va putea integra rapid noile magazine \u0219i va putea diversifica oferta de produse.<\/p>

O expansiune benefic\u0103 pentru Altex Rom\u00e2nia<\/strong><\/p>

Prin aceast\u0103 achizi\u021bie, Altex Rom\u00e2nia \u00ee\u0219i extinde semnificativ portofoliul, intr\u00e2nd pe pia\u021ba de bricolaj \u0219i \u00eembun\u0103t\u0103\u021bire a locuin\u021bei, un segment cu un poten\u021bial considerabil de cre\u0219tere. Cu o re\u021bea extins\u0103 de magazine \u0219i o gam\u0103 diversificat\u0103 de produse, compania va putea s\u0103 ofere clien\u021bilor solu\u021bii complete pentru amenajarea locuin\u021belor, \u00eembin\u00e2nd produsele tehnologice deja disponibile \u00een portofoliul s\u0103u cu cele destinate \u00eembun\u0103t\u0103\u021birii \u0219i \u00eentre\u021binerii locuin\u021bei.<\/p>

Planuri de dezvoltare \u0219i integrare<\/strong><\/p>

Conducerea Altex Rom\u00e2nia a subliniat c\u0103 integrarea Brico D\u00e9p\u00f4t se va face \u00eentr-un mod gradual \u0219i atent, astfel \u00eenc\u00e2t s\u0103 nu fie afectat\u0103 calitatea serviciilor \u0219i experien\u021ba de cump\u0103rare a clien\u021bilor. Altex are planuri de a revitaliza magazinele Brico D\u00e9p\u00f4t, p\u0103str\u00e2nd \u00een acela\u0219i timp pre\u021burile competitive \u0219i calitatea produselor. \u00cen plus, compania se va concentra pe optimizarea proceselor de v\u00e2nzare \u0219i distribu\u021bie, pentru a garanta o experien\u021b\u0103 \u00eembun\u0103t\u0103\u021bit\u0103 pentru consumatori.<\/p>

Pia\u021ba de bricolaj \u00een Rom\u00e2nia \u0219i perspectivele viitoare<\/strong><\/p>

Sectorul de bricolaj din Rom\u00e2nia este unul dintre cele mai dinamice din retail, cu o cre\u0219tere constant\u0103 \u00een ultimii ani, alimentat\u0103 de o cerere tot mai mare din partea consumatorilor pentru produse de \u00eembun\u0103t\u0103\u021bire a locuin\u021bei. Cu aceast\u0103 achizi\u021bie, Altex Rom\u00e2nia \u00ee\u0219i \u00eent\u0103re\u0219te pozi\u021bia pe pia\u021b\u0103 \u0219i se aliniaz\u0103 tendin\u021belor regionale, \u021bin\u00e2nd cont de cre\u0219terea sectorului de bricolaj \u00een Europa Central\u0103 \u0219i de Est.<\/p>

\u00cen viitorul apropiat, Altex Rom\u00e2nia are ca obiectiv consolidarea acestei achizi\u021bii \u0219i extinderea pe noi pie\u021be regionale, dar \u0219i adaptarea portofoliului de produse pentru a r\u0103spunde nevoilor unei clientele tot mai diverse. De asemenea, compania va continua s\u0103 investeasc\u0103 \u00een dezvoltarea serviciilor online \u0219i a livr\u0103rilor rapide, aspecte esen\u021biale \u00een contextul actual al comer\u021bului electronic.<\/p>

Achizi\u021bia Brico D\u00e9p\u00f4t reprezint\u0103 o mi\u0219care strategic\u0103 important\u0103 pentru Altex Rom\u00e2nia, care \u00ee\u0219i diversific\u0103 portofoliul \u0219i \u00ee\u0219i consolideaz\u0103 pozi\u021bia pe pia\u021ba local\u0103 de retail. Pe termen lung, aceast\u0103 tranzac\u021bie va permite companiei s\u0103 devin\u0103 un juc\u0103tor de top \u00een sectorul bricolajului, iar consumatorii vor beneficia de o gam\u0103 extins\u0103 de produse \u0219i servicii care r\u0103spund nevoilor lor. \u00centr-un peisaj economic \u00een continu\u0103 schimbare, Altex Rom\u00e2nia \u00ee\u0219i demonstreaz\u0103 flexibilitatea \u0219i angajamentul fa\u021b\u0103 de inovare \u0219i satisfac\u021bia clientului.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Altex Rom\u00e2nia, liderul pie\u021bei de retail din Rom\u00e2nia, a finalizat achizi\u021bia re\u021belei de magazine Brico D\u00e9p\u00f4t din Rom\u00e2nia, \u00een valoare de 70 de milioane de euro, \u00eentr-o mi\u0219care strategic\u0103 care va marca o nou\u0103 etap\u0103 \u00een evolu\u021bia companiei. Achizi\u021bia cuprinde 31 de unit\u0103\u021bi din 24 de ora\u0219e, inclusiv opera\u021biunile de distribu\u021bie \u0219i sediul central din Bucure\u0219ti, consolid\u00e2nd astfel prezen\u021ba Altex \u00een segmentul de retail dedicat \u00eembun\u0103t\u0103\u021birii locuin\u021belor. Re\u021belele Brico D\u00e9p\u00f4t se retrag din Rom\u00e2nia Grupul britanic Kingfisher plc, proprietarul Brico D\u00e9p\u00f4t, a decis s\u0103 \u00ee\u0219i retrag\u0103 afacerea din Rom\u00e2nia, v\u00e2nz\u00e2nd \u00eentreaga re\u021bea Altex Rom\u00e2nia. Aceasta face parte dintr-o decizie mai larg\u0103 a Kingfisher de a se concentra pe pie\u021bele care ofer\u0103 un poten\u021bial mai mare de rentabilitate. Aceast\u0103 schimbare nu reprezint\u0103 doar o schimbare de proprietar, ci \u0219i o oportunitate de extindere \u0219i adaptare pentru Altex, care va putea integra rapid noile magazine \u0219i va putea diversifica oferta de produse. O expansiune benefic\u0103 pentru Altex Rom\u00e2nia Prin aceast\u0103 achizi\u021bie, Altex Rom\u00e2nia \u00ee\u0219i extinde semnificativ portofoliul, intr\u00e2nd pe pia\u021ba de bricolaj \u0219i \u00eembun\u0103t\u0103\u021bire a locuin\u021bei, un segment cu un poten\u021bial considerabil de cre\u0219tere. Cu o re\u021bea extins\u0103 de magazine \u0219i o gam\u0103 diversificat\u0103 de produse, compania va putea s\u0103 ofere clien\u021bilor solu\u021bii complete pentru amenajarea locuin\u021belor, \u00eembin\u00e2nd produsele tehnologice deja disponibile \u00een portofoliul s\u0103u cu cele destinate \u00eembun\u0103t\u0103\u021birii \u0219i \u00eentre\u021binerii locuin\u021bei. Planuri de dezvoltare \u0219i integrare Conducerea Altex Rom\u00e2nia a subliniat c\u0103 integrarea Brico D\u00e9p\u00f4t se va face \u00eentr-un mod gradual \u0219i atent, astfel \u00eenc\u00e2t s\u0103 nu fie afectat\u0103 calitatea serviciilor \u0219i experien\u021ba de cump\u0103rare a clien\u021bilor. Altex are planuri de a revitaliza magazinele Brico D\u00e9p\u00f4t, p\u0103str\u00e2nd \u00een acela\u0219i timp pre\u021burile competitive \u0219i calitatea produselor. \u00cen plus, compania se va concentra pe optimizarea proceselor de v\u00e2nzare \u0219i distribu\u021bie, pentru a garanta o experien\u021b\u0103 \u00eembun\u0103t\u0103\u021bit\u0103 pentru consumatori. Pia\u021ba de bricolaj \u00een Rom\u00e2nia \u0219i perspectivele viitoare Sectorul de bricolaj din Rom\u00e2nia este unul dintre cele mai dinamice din retail, cu o cre\u0219tere constant\u0103 \u00een ultimii ani, alimentat\u0103 de o cerere tot mai mare din partea consumatorilor pentru produse de \u00eembun\u0103t\u0103\u021bire a locuin\u021bei. Cu aceast\u0103 achizi\u021bie, Altex Rom\u00e2nia \u00ee\u0219i \u00eent\u0103re\u0219te pozi\u021bia pe pia\u021b\u0103 \u0219i se aliniaz\u0103 tendin\u021belor regionale, \u021bin\u00e2nd cont de cre\u0219terea sectorului de bricolaj \u00een Europa Central\u0103 \u0219i de Est. \u00cen viitorul apropiat, Altex Rom\u00e2nia are ca obiectiv consolidarea acestei achizi\u021bii \u0219i extinderea pe noi pie\u021be regionale, dar \u0219i adaptarea portofoliului de produse pentru a r\u0103spunde nevoilor unei clientele tot mai diverse. De asemenea, compania va continua s\u0103 investeasc\u0103 \u00een dezvoltarea serviciilor online \u0219i a livr\u0103rilor rapide, aspecte esen\u021biale \u00een contextul actual al comer\u021bului electronic. Achizi\u021bia Brico D\u00e9p\u00f4t reprezint\u0103 o mi\u0219care strategic\u0103 important\u0103 pentru Altex Rom\u00e2nia, care \u00ee\u0219i diversific\u0103 portofoliul \u0219i \u00ee\u0219i consolideaz\u0103 pozi\u021bia pe pia\u021ba local\u0103 de retail. Pe termen lung, aceast\u0103 tranzac\u021bie va permite companiei s\u0103 devin\u0103 un juc\u0103tor de top \u00een sectorul bricolajului, iar consumatorii vor beneficia de o gam\u0103 extins\u0103 de produse \u0219i servicii care r\u0103spund nevoilor lor. \u00centr-un peisaj economic \u00een continu\u0103 schimbare, Altex Rom\u00e2nia \u00ee\u0219i demonstreaz\u0103 flexibilitatea \u0219i angajamentul fa\u021b\u0103 de inovare \u0219i satisfac\u021bia clientului.<\/p>\n","protected":false},"author":1,"featured_media":4100,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"content-type":"","wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[83],"tags":[],"ppma_author":[16],"class_list":{"0":"post-3965","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business"},"jetpack_featured_media_url":"https:\/\/gazeta.anunturi24.co.uk\/wp-content\/uploads\/2025\/02\/brico_depot_romania_altex_romania_1-823.jpg","jetpack_sharing_enabled":true,"authors":[{"term_id":16,"user_id":1,"is_guest":0,"slug":"teologu2025","display_name":"Andrei Vaduva","avatar_url":{"url":"https:\/\/gazeta.anunturi24.co.uk\/wp-content\/uploads\/2025\/02\/user_2.png","url2x":"https:\/\/gazeta.anunturi24.co.uk\/wp-content\/uploads\/2025\/02\/user_2.png"},"first_name":"Andrei","last_name":"Vaduva","user_url":"https:\/\/gazeta.anunturi24.co.uk","job_title":"","description":""}],"acf":[],"_links":{"self":[{"href":"https:\/\/gazeta.anunturi24.co.uk\/index.php\/wp-json\/wp\/v2\/posts\/3965","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gazeta.anunturi24.co.uk\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gazeta.anunturi24.co.uk\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gazeta.anunturi24.co.uk\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gazeta.anunturi24.co.uk\/index.php\/wp-json\/wp\/v2\/comments?post=3965"}],"version-history":[{"count":4,"href":"https:\/\/gazeta.anunturi24.co.uk\/index.php\/wp-json\/wp\/v2\/posts\/3965\/revisions"}],"predecessor-version":[{"id":3970,"href":"https:\/\/gazeta.anunturi24.co.uk\/index.php\/wp-json\/wp\/v2\/posts\/3965\/revisions\/3970"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gazeta.anunturi24.co.uk\/index.php\/wp-json\/wp\/v2\/media\/4100"}],"wp:attachment":[{"href":"https:\/\/gazeta.anunturi24.co.uk\/index.php\/wp-json\/wp\/v2\/media?parent=3965"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gazeta.anunturi24.co.uk\/index.php\/wp-json\/wp\/v2\/categories?post=3965"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gazeta.anunturi24.co.uk\/index.php\/wp-json\/wp\/v2\/tags?post=3965"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/gazeta.anunturi24.co.uk\/index.php\/wp-json\/wp\/v2\/ppma_author?post=3965"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}